Cases & Studies in Internet Gambling
- Article] Cash lotteries as incentives in online panels
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DocNo of ILP: 4552
Doc. Type: Article
Title: Cash lotteries as incentives in online panels
Authors: Goritz, AS
Full Name of Authors: Goeritz, Anja S.
Keywords by Author: incentive; lottery; online panel; prize draw; cash; World Wide Web
Keywords Plus: WEB-BASED RESEARCH; METHODOLOGICAL VARIABLES; META-REGRESSION; ACCESS PANELS; METAANALYSIS; ISSUES; RISK
Abstract: Six incentive experiments were conducted in a nonprofit online panel. In each experiment, the incentive offered for participation was a cash lottery. The control group was not offered any incentive. The cash lottery was offered in two versions: Either the total payout of the lottery was mentioned, or the lottery was split into multiple prizes. Dependent measures included response and retention rates. The results of the six individual experiments were meta-analytically summarized. Cash lotteries relative to no incentives did not reliably increase response or retention; neither did it make a significant difference if one large prize or multiple smaller prizes were raffled.
Cate of OECD: Computer and information sciences
Year of Publication: 2006
Business Area: lottery
Detail Business: lottery
Country: USA
Study Area:
Name of Journal: SOCIAL SCIENCE COMPUTER REVIEW
Language: English
Country of Authors: Univ Erlangen Nurnberg, Erlangen, Germany
Press Adress: Goritz, AS (reprint author), Univ Erlangen Nurnberg, Erlangen, Germany.
Email Address: anja.goeritz@wiso.uni-erlangen.de
Citaion:
Funding:
Lists of Citation: Batinic B., 2005, Z MEDIENPSYCHOLOGIE, V17, P64, DOI [10.1026/1617-6383.17.2.64, DOI 10.1026/1617-6383.17.2.64]; Birnbaum MH, 1997, ORGAN BEHAV HUM DEC, V71, P161, DOI 10.1006/obhd.1997.2721; Birnbaum MH, 1999, PSYCHOL METHODS, V4, P243, DOI 10.1037/1082-989X.4.3.243; Bosnjak M, 2003, SOC SCI COMPUT REV, V21, P208, DOI 10.1177/0894439303251569; CHURCH AH, 1993, PUBLIC OPIN QUART, V57, P62, DOI 10.1086/269355; Couper MP, 2000, PUBLIC OPIN QUART, V64, P464, DOI 10.1086/318641; Fleiss J. L., 1994, HDB RES SYNTHESIS, P245; Frick A., 2001, DIMENSIONS INTERNET, P209; Goritz A. S., 2002, ONLINE SOCIAL SCI, P27; Goritz AS, 2004, INT J MARKET RES, V46, P327; Goritz AS, 2004, INT J MARKET RES, V46, P411; GORITZ AS, IN PRESS INT J INTER; GORITZ AS, IN PRESS OXFORD HDB; Groves RM, 2000, PUBLIC OPIN QUART, V64, P299, DOI 10.1086/317990; Haddock CK, 1998, PSYCHOL METHODS, V3, P339, DOI 10.1037//1082-989X.3.3.339; Hardy RJ, 1998, STAT MED, V17, P841, DOI 10.1002/(SICI)1097-0258(19980430)17:8<841::AID-SIM781>3.0.CO;2-D; Higgins JPT, 2004, STAT MED, V23, P1663, DOI 10.1002/sim.1752; O'Neil KM, 2001, BEHAV RES METH INS C, V33, P226, DOI 10.3758/BF03195369; O'Neil KM, 2003, BEHAV RES METH INS C, V35, P217, DOI 10.3758/BF03202544; Thompson SG, 2002, STAT MED, V21, P1559, DOI 10.1002/sim.1187; Tuten TL, 2004, SOC SCI COMPUT REV, V22, P377, DOI 10.1177/0894439304265640; TVERSKY A, 1995, ECONOMETRICA, V63, P1255, DOI 10.2307/2171769
Number of Citaion: 22
Publication: SAGE PUBLICATIONS INC
City of Publication: THOUSAND OAKS
Address of Publication: 2455 TELLER RD, THOUSAND OAKS, CA 91320 USA
ISSN: 0894-4393
29-Character Source Abbreviation: SOC SCI COMPUT REV
ISO Source Abbreviation: Soc. Sci. Comput. Rev.
Volume: 24
Version: 4
Start of File: 445
End of File: 459
DOI: 10.1177/0894439305286127
Number of Pages: 15
Web of Science Category: Computer Science, Interdisciplinary Applications; Information Science & Library Science; Social Sciences, Interdisciplinary
Subject Category: Computer Science; Information Science & Library Science; Social Sciences - Other Topics
Document Delivery Number: 094HH
Unique Article Identifier: WOS:000241230000004
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