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- Article] ANALYSIS OF THE SPORTS SERVICES MARKET IN SLOVENIA
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DocNo of ILP: 2339
Doc. Type: Article
Title: ANALYSIS OF THE SPORTS SERVICES MARKET IN SLOVENIA
Authors: Bednarik, J; Kolar, E; Jurak, G
Full Name of Authors: Bednarik, Jakob; Kolar, Edvard; Jurak, Gregor
Keywords by Author: sports management; sports organization; macroeconomic aspect; public expenditure; private expenditure; income structure
Keywords Plus:
Abstract: This paper presents a study of the sports services market in Slovenia, besides the educational system, based on an analysis of several sources of public data: the income structure of sports organizations involving a sample of 8,092 organizations, the population's consumption expenditure on sport using a representative sample and the public expenditure on sport according to reports about the realization of the national programme for sport in Slovenia. The research reveals that the total expenditure on sport in Slovenia in the studied year of 2005 amounted to 1.93% of GDP. In the structure of expenditure, the largest share of 85% is taken by private money (corporations, households), whereas public funding (state budgeting, local authorities, lottery money, EU funding) amounts to slightly less than 15%. The overall amount of expenditure was constantly rising until 2005 due to a stronger economic growth in Slovenia. Nevertheless, the amount spent on sport lags behind the increase in the population's consumption expenditure on the so-called leisure industry, resulting in sport losing the market share within the industry. The average Slovenian household spends 2.88% of the family budget on sport, equalling EUR 496 per year. Two-thirds of these funds are spent on sports products and one-third on sports services. More and more sports services are being offered by the private sector, although the non-governmental sports sector created 70.6% of the total income of sports organizations. Left unchallenged, the weaknesses of the Slovenian sports services market could become a real obstacle to the further successful development of sport; therefore, some countermeasures to improve and form new sports services are presented in the last part of the paper.
Cate of OECD: Health sciences
Year of Publication: 2010
Business Area: lottery
Detail Business: lottery
Country: Croatia
Study Area: promotion, fund, market, market, Management
Name of Journal: KINESIOLOGY
Language: English
Country of Authors: [Bednarik, Jakob; Kolar, Edvard; Jurak, Gregor] Univ Ljubljana, Fac Sport, SI-1000 Ljubljana, Slovenia
Press Adress: Jurak, G (reprint author), Univ Ljubljana, Fac Sport, Gortanova 22, SI-1000 Ljubljana, Slovenia.
Email Address: gregor.jurak@fsp.uni-lj.si
Citaion:
Funding:
Lists of Citation: *AG PUB LEG REC SE, 2007, POD POSL PRAVN OS LE; Andreff W, 2000, EUROPEAN J SPORT MAN, V7, P5; Andreff W., 1994, EC IMPORTANCE SPORT; *AUSTR BUR STAT, 2004, HOUS EXP SPORTS PHYS; BARTOLUCI M, 2004, MANAGEMENT SPORT TOU; BEDNARIK J, 1999, KINESIOLOGY, V31, P54; BEDNARIK J, 2000, NEKATERE ZNACILNOSTI; BEDNARIK J, 2001, SOME EC ASPECTS SPOR, P48; Bednarik J., 2007, KINESIOLOGY, V39, P74; BEDNARIK J, 1997, GIBALNA AKTIVNOST OD; BEDNARIK J, 1997, KALOKAGATHAI, V35, P25; BEDNARIK J, 1998, EKONOMSKI POMEN SLOV; BEDNARIK J, 2001, SOME EC ASPECTS SPOR, P83; BEDNARIK J, 1998, KINESIOLOGY, V30, P52; BEDNARIK J, 1998, KINANTHROPOLOGICA, V34, P31; Bednarik J., 1998, KINESIOLOGIA SLOVENI, V4, P12; Chelladurai P., 1994, EUROPEAN J SPORT MAN, V1, P7; Cornwell TB, 1998, J ADVERTISING, V27, P1; *EUR, 2009, CONS EUR FACTS FIG; *EUR, 2009, GDP CAP PURCH POW ST; Eurostat, 2009, REAL GDP GROWTH RAT; *FDN SPORT, 2006, PREGL REAL SREDST FU; IRWIN RL, 1994, EUROPEAN J SPORT MAN, V2, P93; Jones H. G, 1989, EC IMPACT IMPORTANCE; JOT B, 1999, ANALIZA SPREMLJ SPOR; JURAK G, 2006, ABSTR BOOK 11 WORLD, P165; JURAK G, 2009, ACTA U CAROLINAE KIN, V45, P95; JURAK G, 2003, P BOOK 5 INT SCI C K, P334; JURAK G, 2006, THESIS U LJUBLJANA L; KOLAR E, 2005, THESIS U LJUBLJANA L; KOVAC M, 2005, SPORT NACL IDENTIFIK; LOBMEYER MA, 1992, INT REV SOCIOLOGY SP, V27, P309; *MIN ED SPORT, 2005, REAL LETN PROGR SPOR; Petrovic K, 1998, SPORTNOREKREATIVNA D; PUENTE A, 2005, EUROPEAN CONSUMER EN; SEVER I, 2000, KINESIOLOGIA SLOVENI, V6, P51; *STAT OFF REP SLOV, 2007, POVPR POR DEN SREDST; Watt D. C., 2003, SPORTS MANAGEMENT AD
Number of Citaion: 38
Publication: UNIV ZAGREB, FAC KINESIOLOGY
City of Publication: ZAGREB
Address of Publication: HORVACANSKI ZAVOJ 15, ZAGREB, 10000, CROATIA
ISSN: 1331-1441
29-Character Source Abbreviation: KINESIOLOGY
ISO Source Abbreviation: Kinesiology
Volume: 42
Version: 2
Start of File: 142
End of File: 152
DOI:
Number of Pages: 11
Web of Science Category: Rehabilitation; Sport Sciences
Subject Category: Rehabilitation; Sport Sciences
Document Delivery Number: 719DC
Unique Article Identifier: WOS:000287178800003
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