학제간연구 | Interdisciplinary Studies in Gambling | 跨学科研究
- date : 2015-05-20 01:10|hit : 1485
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- Article] Compensating for low topic interest and long surveys - A field experiment on nonresponse in web surveys
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DocNo of ILP: 4166
Doc. Type: Article
Title: Compensating for low topic interest and long surveys - A field experiment on nonresponse in web surveys
Authors: Marcus, B; Bosnjak, M; Lindner, S; Pilischenko, S; Schutz, A
Full Name of Authors: Marcus, Bernd; Bosnjak, Michael; Lindner, Steffen; Pilischenko, Stanislav; Schuetz, Astrid
Keywords by Author: web surveys; response rates; incentives; personal websites
Keywords Plus: RESPONSE RATES; QUESTIONNAIRES; METAANALYSIS; INCENTIVES; PARTICIPATE; PERSONALITY; BEHAVIOR
Abstract: Certain survey characteristics proven to affect response rates, such as a survey's length and topic, are often under limited control of the researcher. Therefore, survey researchers sometimes seek to compensate for such undesired effects on response rates by employing countermeasures such as material or nonmaterial incentives. The scarce evidence on those factors' effects in web survey contexts is far from being conclusive. This study is aimed at filling this gap by examining the effects of four factors along with selected interactions presumed to affect response rates in web surveys. Requests to complete a web-based, self-administered survey were sent to 2,152 owners of personal websites. The 2 X 2 X 2 X 2 fully crossed factorial design encompassed the experimental conditions of (a) high versus low topic salience, (b) short versus long survey, (c) lottery incentive versus no incentive, and (d) no feedback and general feedback (study results) versus personal feedback (individual profile of results). As expected, highly salient and shorter surveys yielded considerably higher unit-response rates. Moreover, partial support was found for interaction hypotheses derived from the leverage-salience theory of survey participation. Offering personalized feedback compensated for the negative effects of low topic salience on response rates. Also, the lottery incentive tended to evoke more responses only if the survey was short (versus long), but this interaction effect was only marginally significant. The results stress the usefulness of a multifactorial approach encompassing interaction effects to understand participation differences in web surveys.
Cate of OECD: Computer and information sciences
Year of Publication: 2007
Business Area: lottery
Detail Business: lottery
Country: USA
Study Area:
Name of Journal: SOCIAL SCIENCE COMPUTER REVIEW
Language: English
Country of Authors: Univ Western Ontario, London, ON, Canada; Univ Mannheim, Dept Psychol 2, D-6800 Mannheim 1, Germany; Tech Univ Chemnitz, Chemnitz, Germany
Press Adress: Marcus, B (reprint author), Univ Western Ontario, London, ON, Canada.
Email Address: bmarcus3@uwo.ca; bosnjak@tnt.psychologie.uni-mannheim.de; steffen.lindner@googlemail.com; stanislav.pilischenko@s2001.tu-chemnitz.de; astrid.schuetz@phil.tu-chemnitz.de
Citaion:
Funding:
Lists of Citation: *AAPOR, 2005, STAND DEF FIN DISP; ADAMS JS, 1965, ADV EXP SOC PSYCHOL, V2, P267; Batinic B., 2005, Z MEDIENPSYCHOLOGIE, V17, P64, DOI [10.1026/1617-6383.17.2.64, DOI 10.1026/1617-6383.17.2.64]; Bosnjak M, 2003, SOC SCI COMPUT REV, V21, P208, DOI 10.1177/0894439303251569; Bosnjak M., 2002, ONLINE SOCIAL SCI, P81; Cacioppo J. T., 1986, COMMUNICATION PERSUA; CHURCH AH, 1993, PUBLIC OPIN QUART, V57, P62, DOI 10.1086/269355; Cialdini R, 1993, INFLUENCE SCI PRACTI; Cook C, 2000, EDUC PSYCHOL MEAS, V60, P821, DOI 10.1177/00131640021970934; Courville T, 2001, EDUC PSYCHOL MEAS, V61, P229, DOI 10.1177/0013164401612006; Edwards P, 2002, BRIT MED J, V324, P1183, DOI 10.1136/bmj.324.7347.1183; Goritz AS, 2004, INT J MARKET RES, V46, P327; Goritz AS, 2006, INT J INTERNET SCI, V1, P58; Groves RM, 2000, PUBLIC OPIN QUART, V64, P299, DOI 10.1086/317990; GROVES RM, 1992, PUBLIC OPIN QUART, V56, P475, DOI 10.1086/269338; HEBERLEIN TA, 1978, AM SOCIOL REV, V43, P447, DOI 10.2307/2094771; Hosmer Jr DW, 1989, APPL LOGISTIC REGRES; MACHILEK F, 2004, Z MEDIENPSYCHOLOGIE, V16, P88, DOI 10.1026/1617-6383.16.3.88; Marcus B, 2006, J PERS SOC PSYCHOL, V90, P1014, DOI 10.1037/0022-3514.90.6.1014; Marcus B, 2005, J PERS, V73, P959, DOI 10.1111/j.1467-6494.2005.00335.x; SHEEHAN K, 2001, J COMPUTER MEIDATED, V6; STORRER A, 1999, SPRACHREPORT; Thompson B., 2006, FDN BEHAV STAT; Tuten TL, 2004, SOC SCI COMPUT REV, V22, P377, DOI 10.1177/0894439304265640; YAMMARINO FJ, 1991, PUBLIC OPIN QUART, V55, P613, DOI 10.1086/269284; YU J, 1983, J MARKETING RES, V20, P36, DOI 10.2307/3151410; Zanna M. P., 1987, SOCIAL INFLUENCE ONT, V5, P3
Number of Citaion: 27
Publication: SAGE PUBLICATIONS INC
City of Publication: THOUSAND OAKS
Address of Publication: 2455 TELLER RD, THOUSAND OAKS, CA 91320 USA
ISSN: 0894-4393
29-Character Source Abbreviation: SOC SCI COMPUT REV
ISO Source Abbreviation: Soc. Sci. Comput. Rev.
Volume: 25
Version: 3
Start of File: 372
End of File: 383
DOI: 10.1177/0894439307297606
Number of Pages: 12
Web of Science Category: Computer Science, Interdisciplinary Applications; Information Science & Library Science; Social Sciences, Interdisciplinary
Subject Category: Computer Science; Information Science & Library Science; Social Sciences - Other Topics
Document Delivery Number: 203AF
Unique Article Identifier: WOS:000248946800006
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