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- Article] Growing through innovation
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DocNo of ILP: 4090
Doc. Type: Article
Title: Growing through innovation
Authors: Sakkab, NY
Full Name of Authors: Sakkab, Nabil Y.
Keywords by Author:
Keywords Plus:
Abstract: Innovation has always been a marriage of what's needed with what's possible. Originally, "what's possible " was about technology, but at Procter & Gamble today it's about creating and delivering a superior experience for the consumer. And that comes from truly understanding consumer needs. This requires a new kind of R&D leader, someone who combines imagination and worldwide knowledge with action, and, in addition, is an inspirational individual who exhibits curiosity and courage, practices collaboration, asks the right questions, and is able to "communicate the dream."
Cate of OECD: Economics and business
Year of Publication: 2007
Business Area: gamble
Detail Business: gamble
Country: USA
Study Area:
Name of Journal: RESEARCH-TECHNOLOGY MANAGEMENT
Language: English
Country of Authors: Procter & Gamble Co, Cincinnati, OH 45202 USA
Press Adress: Sakkab, NY (reprint author), Procter & Gamble Co, Cincinnati, OH 45202 USA.
Email Address: nabil@sakkab.com
Citaion:
Funding:
Lists of Citation:
Number of Citaion: 0
Publication: INDUSTRIAL RESEARCH INST, INC
City of Publication: ARLINGTON
Address of Publication: 2200 CLARENDON BLVD, STE 1102, ARLINGTON, VA 22201 USA
ISSN: 0895-6308
29-Character Source Abbreviation: RES TECHNOL MANAGE
ISO Source Abbreviation: Res.-Technol. Manage.
Volume: 50
Version: 6
Start of File: 59
End of File: 64
DOI:
Number of Pages: 6
Web of Science Category: Business; Engineering, Industrial; Management
Subject Category: Business & Economics; Engineering
Document Delivery Number: 226QV
Unique Article Identifier: WOS:000250604500011
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