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- Study] Study on Industrial Trend through Big Data Analysis of Financial Network
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Study on Industrial Trend through Big Data Analysis of Financial NetworkKIM BYEONG LO, kimbl1990@naver.com Bachelor of Business, SKKU, Thejoen IT AcademySEO JONG HOON, siriussea@naver.com Bachelor of Intelligence and Electronic, Dongone University, Thejoen IT AcademyHYEJUNG MOON, hyejung.moon@gmail.com Corresponding author, Ph D. of Public Policy, Adjunct Professor in SeoulUniversity of Science & Technology, President of ILP, Director of Will-Be SolutionThis study analyzes network of the major shareholder related issues in the financial market and analyzesthe changes of business such as business type and theme by observing the characteristics of largeshareholder network through big data analysis. Specifically, we use big data to analyze what characteristics ofa particular major shareholders are when particular major shareholders own ownership of a group affiliate, andwhat characteristics of the network of the companies included in a particular industry or theme are. Althoughthere have been a lot of studies on the analysis of corporate value through major shareholder analysis,research on characteristics of major shareholder networks and characteristics of networks among companies inthe industry are still insignificant for all companies listed on KOSPI and KOSDAQ. The research subjects areall 2,200 companies listed on the stock market in 2017 and the 20,000 shareholders with the largestshareholders, more than 10% shareholders and more than 5% shareholders. We used the MySQL tool to storebig data about major shareholder. We visualized it using NodeXL and R studio tools, which are representativebig data analysis and visualization tools, to visually analyze major shareholder network characteristics. Thetheory of social network analysis theory, Axelrod. R's evolution of cooperation (1984), and A.L Barabasi(2002) 's network economic theory are used as the theoretical background. The characteristics of connectivity,centrality in social network analysis theory explain the characteristics of the stock market network and themajor shareholder networks of each group affiliate. Axelrod. R's theory is able to explain co-operativerelationships in these network features in terms of decision-making speed and innovation. The main resultsare as follows: First, major stockholder networks in the total stock market are grouped by specific majorshareholders. Second, major shareholders have a different governance structure for each affiliate or company,indicating that a particular company or affiliate has different characteristics depending on the essence of themajor shareholder network. Third, the networks of companies belonging to different industries and themeshave different characteristics. This implies that the type and nature of the networks among industries aredifferent from each other and the cooperation relationships among companies in the industry are also different.Key word: Big Data, Stock, Major Stockholder, Network Analysis, Theme Analysis
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