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- Article] Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters
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DocNo of ILP: 788
Doc. Type: Article
Title: Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters
Authors: Toubia, O; Johnson, E; Evgeniou, T; Delquie, P
Full Name of Authors: Toubia, Olivier; Johnson, Eric; Evgeniou, Theodoros; Delquie, Philippe
Keywords by Author: prospect theory; time discounting; Bayesian statistics; adaptive experimental design; revealed preference
Keywords Plus: PROBABILITY WEIGHTING FUNCTION; PROSPECT-THEORY; CONJOINT-ANALYSIS; EXPERIMENTAL-DESIGN; LOSS AVERSION; HIERARCHICAL BAYES; POLYHEDRAL METHODS; RESPONSE QUALITY; DECISION-MAKING; MECHANICAL TURK
Abstract: We present a method that dynamically designs elicitation questions for estimating risk and time preference parameters. Typically these parameters are elicited by presenting decision makers with a series of static choices between alternatives, gambles, or delayed payments. The proposed method dynamically (i.e., adaptively) designs such choices to optimize the information provided by each choice, while leveraging the distribution of the parameters across decision makers (heterogeneity) and capturing response error. We explore the convergence and the validity of our approach using simulations. The simulations suggest that the proposed method recovers true parameter values well under various circumstances. We then use an online experiment to compare our approach to a standard one used in the literature that requires comparable task completion time. We assess predictive accuracy in an out-of-sample task and completion time for both methods. For risk preferences, our results indicate that the proposed method predicts subjects' willingness to pay for a set of out-of-sample gambles significantly more accurately, while taking respondents about the same time to complete. For time preferences, both methods predict out-of-sample preferences equally well, while the proposed method takes significantly less completion time. For risk and time preferences, average completion time for our approach is approximately three minutes. Finally, we briefly review three applications that used the proposed methodology with various populations, and we discuss the potential benefits of the proposed methodology for research and practice.
Cate of OECD: Economics and business
Year of Publication: 2013
Business Area: gamble
Detail Business: gamble
Country: USA
Study Area:
Name of Journal: MANAGEMENT SCIENCE
Language: English
Country of Authors: [Toubia, Olivier; Johnson, Eric] Columbia Univ, Columbia Business Sch, New York, NY 10027 USA; [Evgeniou, Theodoros] INSEAD, F-77305 Fontainebleau, France; [Delquie, Philippe] George Washington Univ, Sch Business, Washington, DC 20052 USA
Press Adress: Toubia, O (reprint author), Columbia Univ, Columbia Business Sch, New York, NY 10027 USA.
Email Address: ot2107@columbia.edu; ejj3@columbia.edu; theodoros.evgeniou@insead.edu; delquie@gwu.edu
Citaion:
Funding: National Institute on Aging [3R01AG027934-04]
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Number of Citaion: 87
Publication: INFORMS
City of Publication: CATONSVILLE
Address of Publication: 5521 RESEARCH PARK DR, SUITE 200, CATONSVILLE, MD 21228 USA
ISSN: 0025-1909
29-Character Source Abbreviation: MANAGE SCI
ISO Source Abbreviation: Manage. Sci.
Volume: 59
Version: 3
Start of File: 613
End of File: 640
DOI: 10.1287/mnsc.1120.1570
Number of Pages: 28
Web of Science Category: Management; Operations Research & Management Science
Subject Category: Business & Economics; Operations Research & Management Science
Document Delivery Number: 103LT
Unique Article Identifier: WOS:000315918600006
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