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- Article] FROM EXPERIENCE - THE ROLE OF MARKET-RESEARCH IN THE DEVELOPMENT OF NEW CONSUMER PRODUCTS
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DocNo of ILP: 8216
Doc. Type: Article
Title: FROM EXPERIENCE - THE ROLE OF MARKET-RESEARCH IN THE DEVELOPMENT OF NEW CONSUMER PRODUCTS
Authors: DAVIS, RE
Full Name of Authors: DAVIS, RE
Keywords by Author:
Keywords Plus:
Abstract: Managers today face the twin challenges of producing better results, faster than ever before. Robert Davis presents a number of lessons on how market research can enhance a typical new product development and decision plan. His central theme is the disciplined use of very focused market research to make better and faster decisions about a new product throughout its development. These lessons are based on his thirty years of experience in market research, mostly in the new products work conducted at Procter & Gamble.
Cate of OECD: Economics and business
Year of Publication: 1993
Business Area: gamble
Detail Business: gamble
Country: USA
Study Area:
Name of Journal: JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Language: English
Country of Authors:
Press Adress: DAVIS, RE (reprint author), MARKET FACTS INC,902 BROADWAY,NEW YORK,NY 10010, USA.
Email Address:
Citaion:
Funding:
Lists of Citation: Cooper R. G., 1986, WINNING NEW PRODUCTS; COOPER RG, 1985, J PROD INNOVAT MANAG, V2, P34, DOI 10.1016/0737-6782(85)90014-1; COOPER RG, 1986, J PROD INNOVAT MANAG, V9, P113; Kalwani MU, 1982, MARKET SCI, V1, P243, DOI 10.1287/mksc.1.3.243; VONHIPPEL E, 1986, MANAGE SCI, V32, P791, DOI 10.1287/mnsc.32.7.791; Wind Y., 1982, PRODUCT POLICY CONCE
Number of Citaion: 6
Publication: ELSEVIER SCIENCE INC
City of Publication: NEW YORK
Address of Publication: 655 AVENUE OF THE AMERICAS, NEW YORK, NY 10010
ISSN: 0737-6782
29-Character Source Abbreviation: J PROD INNOVAT MANAG
ISO Source Abbreviation: J. Prod. Innov. Manage.
Volume: 10
Version: 4
Start of File: 309
End of File: 317
DOI:
Number of Pages: 9
Web of Science Category: Business; Engineering, Industrial; Management
Subject Category: Business & Economics; Engineering
Document Delivery Number: LU697
Unique Article Identifier: WOS:A1993LU69700003
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