기술·알고리즘 | Cases and Studies of Technology & Algorithm in Lottery & Gambling | 技术 & 算法
- date : 2015-05-20 01:10|hit : 1745
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- Article] Modelling consumer intention to use gambling technologies: an innovative approach
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DocNo of ILP: 4806
Doc. Type: Article
Title: Modelling consumer intention to use gambling technologies: an innovative approach
Authors: Nisbet, SL
Full Name of Authors: Nisbet, SL
Keywords by Author:
Keywords Plus: ACCEPTANCE; INTERNET
Abstract: This paper reports the results of a study that sought to analyse the attributes of gambling technologies that affect consumer intention to use card-based gambling in Australia. A 23-item questionnaire was developed from an analysis of interviews with 20 key industry stakeholders, adapted to a modified version of existing technology acceptance model ( TAM) questions ( Davis 1989, Wang et al. 2003), then administered to 134 patrons of two gambling venues. Data reduction yielded three constructs consistent with the TAM: 'ease-of-use', 'perceived usefulness' and 'intention to use' the technology. Significant correlation was found in each component, and each set of component items exhibited high internal reliability. Further analysis using structural equation modelling revealed that 'usefulness' is a significant predictor of 'intention to use' card-based gambling systems, and that 'ease of use' also has a positive effect on intention. Replication of these results, complemented by actual usage data, will enhance understanding of the benefits.
Cate of OECD: Computer and information sciences
Year of Publication: 2006
Business Area: gamble
Detail Business: gamble
Country: England
Study Area: industry, industry, Innovation, interviewprediction, interview, prediction, network & communication, internet, consumer, older
Name of Journal: BEHAVIOUR & INFORMATION TECHNOLOGY
Language: English
Country of Authors: So Cross Univ, Ctr Gambling Educ & Res, Lismore, NSW 2480, Australia
Press Adress: Nisbet, SL (reprint author), So Cross Univ, Ctr Gambling Educ & Res, Lismore, NSW 2480, Australia.
Email Address: snisbet@scu.edu.au
Citaion:
Funding:
Lists of Citation: Ajzen I., 1980, UNDERSTANDING ATTITU; AJZEN I, 1991, ORGAN BEHAV HUM DEC, V50, P179, DOI 10.1016/0749-5978(91)90020-T; Ajzen I., 2002, CONSTRUCTING TPB QUE; ARGWAL R, 1997, DECISION SCI, V28, P557; *AUSTR BUR STAT, 2002, BAS COMM PROF N SYDN; *AUSTR BUR STAT, 2002, BAS COMM PROF; *AUSTR BUR STAT, 2002, CLUBS PUBS TAV BARS; Australian Institute for Gambling Research, 1999, AUSTR GAMBL COMP HIS; BENMEIR DC, 1999, INTEGRATING SECURE S; BERGER D, 2002, CASHLESS GAMING; Blaszczynski Alex, 2003, HARM MINIMIZATION RE; DAVIS FD, 1989, MIS QUART, V13, P319, DOI 10.2307/249008; DAVIS FD, 1989, MANAGE SCI, V35, P982, DOI 10.1287/mnsc.35.8.982; Drehmann M, 2002, ECON POLICY, P193; HAIR J, 1998, MULTIVARIATE DATA AN; HENDERSON P, 2003, UPDATE 3 IGT PROFIT; Hing N., 2003, ASSESSMENT MEMBER AW; HING N, 1999, AUSTR J HOSP MANAGEM, V6, P25; Independent Pricing and Regulatory Tribunal, 2004, GAMBL PROM CULT RESP; KLINE P, 1994, EASY GUIDE FACTOR AN; Kline Rex B., 1998, PRINCIPLES PRACTICE; Lu J., 2003, Internet Research: Electronic Networking Applications and Policy, V13, DOI 10.1108/10662240310478222; Moore G.C., 1991, INFORMATION SYSTEMS, V2, P192, DOI DOI 10.1287/ISRE.2.3.192; *NSW DEP GAM RAC, 2003, DEP GAM RAC, P2; Oh S, 2003, J INFORM TECHNOL, V18, P267, DOI 10.1080/0268396032000150807; Productivity Commission, 1999, AUSTR GAMBL IND FIN; Rogers E. M., 2003, DIFFUSION INNOVATION; *TASM GAM COMM, 2004, AUSTR GAMBL STAT 200; Wang YS, 2003, INT J SERV IND MANAG, V14, P501, DOI 10.1108/09564230310500192; 2003, CLUB MANAGEMENT, P12
Number of Citaion: 30
Publication: TAYLOR & FRANCIS LTD
City of Publication: ABINGDON
Address of Publication: 4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND
ISSN: 0144-929X
29-Character Source Abbreviation: BEHAV INFORM TECHNOL
ISO Source Abbreviation: Behav. Inf. Technol.
Volume: 25
Version: 3
Start of File: 221
End of File: 231
DOI: 10.1080/01449290500167840
Number of Pages: 11
Web of Science Category: Computer Science, Cybernetics; Ergonomics
Subject Category: Computer Science; Engineering
Document Delivery Number: 036VW
Unique Article Identifier: WOS:000237105300003
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