마케팅·홍보 | Cases and Studies of Marketing and Promotion in Lottery & Gambling | 市场销售 & 宣传
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- Article] Just One Click: A Content Analysis of Advertisements on Teen Web Sites
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DocNo of ILP: 1435
Doc. Type: Article
Title: Just One Click: A Content Analysis of Advertisements on Teen Web Sites
Authors: Slater, A; Tiggemann, M; Hawkins, K; Werchon, D
Full Name of Authors: Slater, Amy; Tiggemann, Marika; Hawkins, Kimberley; Werchon, Douglas
Keywords by Author: Internet; Advertising; Content analysis; Adolescent development; Body image
Keywords Plus: BODY-IMAGE; MAGAZINE ADVERTISEMENTS; CULTURAL EXPECTATIONS; WOMEN; TELEVISION; MEDIA; THINNESS; FEMALES
Abstract: Purpose: The current study provides a comprehensive analysis of the content of advertisements on Web sites targeted at adolescents, with a particular focus on the female beauty ideal. Methods: Advertisements (N = 631) from 14 Web sites popular with adolescents were analyzed with respect to product advertised, characteristics of people presented, and emphasis on appearance and the thin beauty ideal. Results: Although a wide variety of products were featured, advertisements for cosmetics and beauty products were the most frequent. Further, many of the products advertised (e.g., dating services, weight loss products, gambling games) might be considered inappropriate for the intended audience (i.e., teenagers) of the Web site. People who were a part of advertisements were generally female, young, thin, and attractive. Advertisements for games, weight loss products, and cosmetic and beauty products strongly focused on appearance and laid emphasis on the thin ideal. Conclusions: Like advertisements in mainstream media, advertising on the Internet perpetuates the stereotypical ideal of feminine beauty. Adolescents using the Internet are likely to be exposed to numerous advertisements that reinforce the importance of beauty and thinness, which could have a detrimental impact on how they feel about their bodies. (C) 2012 Society for Adolescent Health and Medicine. All rights reserved.
Cate of OECD: Psychology
Year of Publication: 2012
Business Area: game
Detail Business: game
Country: USA
Study Area:
Name of Journal: JOURNAL OF ADOLESCENT HEALTH
Language: English
Country of Authors: [Slater, Amy; Tiggemann, Marika; Hawkins, Kimberley; Werchon, Douglas] Flinders Univ S Australia, Sch Psychol, Adelaide, SA 5001, Australia
Press Adress: Slater, A (reprint author), Flinders Univ S Australia, Sch Psychol, GPO Box 2100, Adelaide, SA 5001, Australia.
Email Address: amy.slater@flinders.edu.au
Citaion:
Funding: Australian Research Council [DP0986623]
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Number of Citaion: 23
Publication: ELSEVIER SCIENCE INC
City of Publication: NEW YORK
Address of Publication: 360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA
ISSN: 1054-139X
29-Character Source Abbreviation: J ADOLESCENT HEALTH
ISO Source Abbreviation: J. Adolesc. Health
Volume: 50
Version: 4
Start of File: 339
End of File: 345
DOI: 10.1016/j.jadohealth.2011.08.003
Number of Pages: 7
Web of Science Category: Psychology, Developmental; Public, Environmental & Occupational Health; Pediatrics
Subject Category: Psychology; Public, Environmental & Occupational Health; Pediatrics
Document Delivery Number: 913RG
Unique Article Identifier: WOS:000301894500005
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