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- Article] What price supersonic speed? an applied market research case study Part 2
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DocNo of ILP: 3834
Doc. Type: Article
Title: What price supersonic speed? an applied market research case study Part 2
Authors: Chudoba, B; Oza, A; Coleman, G; Czysz, PA
Full Name of Authors: Chudoba, B.; Oza, A.; Coleman, G.; Czysz, P. A.
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Abstract: The first supersonic business jet to enter the market will not face its competition from rival supersonic designs under development. Its true competitors are the then current generation of highly evolved high-subsonic business jets when compared on economic grounds. For a price tag of $1m for the new conception of very light jets, ranging up to $45m for the highest-performing 'race-horse'-like corporate jets, this breed of aircraft is able to accommodate the needs of most executives, VIPs, officials, from corporate transportation to cargo services of civil to military origin. Understanding the state of modem business class aircraft and their market is essential in gaining base knowledge required for any supersonic business jet endeavor aiming at a prospective market. The key descriptors for this marketplace are market potential, market productivity, and market drivers, altogether being a measure for growth and consumer demand. Such common denominator is used to gain the understanding necessary to ascertain and visualise the top level implications regarding any supersonic business case. Having assembled an understanding of the key descriptors for business aviation, the study first analyses the flight operation of traditional subsonic and high-subsonic business jets. Such perceptive is then complemented with the peculiarities associated with supersonic operation, ultimately defining the supersonic solution space consisting of market viability, efficiency, and overall flight performance. Consequently, a vehicle development strategy and mission specification are suggested for the first generation of supersonic business jets (SSBJ) and supersonic cargo jets (SSCJ).
Cate of OECD: Mechanical engineering
Year of Publication: 2008
Business Area: other
Detail Business: medicine & science
Country: England
Study Area: sales, price, case study, case study, consumer
Name of Journal: AERONAUTICAL JOURNAL
Language: English
Country of Authors: [Chudoba, B.; Oza, A.; Coleman, G.] Univ Texas Arlington, Arlington, TX 76019 USA; [Czysz, P. A.] HyperTech Concepts LLC, St Louis, MO USA
Press Adress: Chudoba, B (reprint author), Univ Texas Arlington, Arlington, TX 76019 USA.
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Citaion:
Funding:
Lists of Citation: Chudoba B., 2007, 45 AIAA AER SCI M EX, P2007; CHUDOBA B, 2006, 45 AIAA AER SCI M EX; CHUDOBA B, 2007, 45 AIAA AER SCI M 1; COLLARD D, 1991, AER TECHN C EXP 23 2; DAVIES REG, 1998, SUPERSONIC AIRLINER; HENNE PA, 2005, J AIRCR, V42; KUCHEMANN D, 1978, AERODYNAMIC DESIGN A; LOFTIN LK, 1985, 468 NASA SP; NORRIS G, 2005, FLIGHT INT NOV, P56; PHILLIPS A, 1994, EC SCI TECHNOLO 0131; POTTS M, 2005, WORLD AIRCRAFT S DEC; ROBERTS K, 2007, 45 AIAA AER SCI M EX; 2003, WORLD AIRCRAFT S AUG, P32; 2007, WORLD FACTBOOK FIELD; 2005, SPEEDN C TOUL
Number of Citaion: 15
Publication: ROYAL AERONAUTICAL SOC
City of Publication: LONDON
Address of Publication: 4 HAMILTON PL, LONDON W1J 7BQ, ENGLAND
ISSN: 0001-9240
29-Character Source Abbreviation: AERONAUT J
ISO Source Abbreviation: Aeronaut. J.
Volume: 112
Version: 1130
Start of File: 219
End of File: 231
DOI:
Number of Pages: 13
Web of Science Category: Engineering, Aerospace
Subject Category: Engineering
Document Delivery Number: 305VO
Unique Article Identifier: WOS:000256206100005
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